very icon, every symbol, every idol, every banner exists to imbue everything attached to it with an identity and a reputation. In the commercial sense, such idols are known as "trademarks", and can consist of a word, a phrase, a logo, a brand name, an icon, sometimes even a color, a smell, or a general look-and-feel that people recognize.

The purpose of the American trademark system is to twofold. One purpose is to prevent public confusion regarding the source of particular goods or services. The other purpose is ascribe to the trademark owner an instantly recognizeable reputation that is psychologically attached to the trademark.

As an intellectual property attorney, I recognize the importance of having a unique symbol, or an idol, to rally people behind, and I endeavor to aid companies in building and protecting their brands.

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